TY  - BOOK
AU  - Kostelijk, Erik, author.
AU  - Alsem, Karen Jan, author.
TI  - Brand positioning: connecting marketing strategy and communications 
SN  - 9780367250195
AV  - HF 5415.1255 K67 2020
PY  - 2020///
CY  - London; New York, New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Includes bibliographical references and index; Part I : Foundations
Part II : The creation of the brand positioning strategy
Part III : The implementation of the brand positioning strategy
ER  -