TY  - BOOK
AU  - Wirtz, Jochen, author.
AU  - Lovelock, Christopher, author.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659820 (paperback)
AV  - HF 5415.13 W57 2022
PY  - 2022///
CY  - New Jersey
PB  - World Scientific Publishing Co. Inc.
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and index; Part I : Understanding service products, markets, and customers
Part II : Applying the 4 PS of marketing to services
Part III : Managing the customer interface
Part IV : Developing customer relationships
Part V : Striving for service excellence
Part VI : Case studies
ER  -