Hospitality sales and marketing : an evolutionary journey with Howard Feiertag /
Howard Feiertag.
- Canada : Apple Academic Press, Inc.; CRC Press : c2020.
- xxxiv, 683 pages ; 24 cm
Includes bibliographical references and index.
1 General managers' involvement with sales 2 Developing leads and prospects for hospitality sales 3 The working of a hotel property sales operation 4 Techniques for increasing sales 5 Working with group markets 6 The travel agent and the leisure travel market 7 Sales planning and sales calls 8 Hospitality sales training 9 The negotiation process in sales 10 Attributes of successful salespersons 11 Helpful tips for hotel sales staff 12 Action plans for marketing and sales 13 Working on contracts for groups 14 Everyone at a property is involved in sales 15 A professional approach to hospitality sales along with networking 16 Understanding the features of your product, especially F&B 17 HR in connection with sales staff employment