TY  - BOOK
AU  - Feiertag, Howard, author.
TI  - Hospitality sales and marketing: an evolutionary journey with Howard Feiertag 
SN  - 9781774634622 (paperback)
AV  - TX 911.3.M3 F45 2020
PY  - 2020///
CY  - Canada
PB  - Apple Academic Press, Inc.; CRC Press
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references and index; 1 General managers' involvement with sales
2 Developing leads and prospects for hospitality sales
3 The working of a hotel property sales operation
4  Techniques for increasing sales
5 Working with group markets
6 The travel agent and the leisure travel market
7 Sales planning and sales calls
8 Hospitality sales training
9 The negotiation process in sales
10 Attributes of successful salespersons
11 Helpful tips for hotel sales staff
12 Action plans for marketing and sales
13 Working on contracts for groups
14 Everyone at a property is involved in sales
15 A professional approach to hospitality sales along with networking
16 Understanding the features of your product, especially F&B
17 HR in connection with sales staff employment
ER  -