TY  - BOOK
AU  - Levy, Michael, author.
AU  - Grewal, Dhruv, author.
TI  - Retailing management
SN  - 9781265072469
AV  - HF 5429 L48 2023
PY  - 2023///
CY  - New York, New York
PB  - McGraw-Hill LLC
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and index; Section I : The world of retailing
1 Introduction to the world of retailing
2 Types of retailers
3 Digital retailing
4 Multichannel and Omnichannel retailing
5 Consumer behavior

Section II :Retailing strategy
6 Retail market strategy
7 Financial strategy
8 Retail locations
9 Retail site location
10 Information systems and supply chain management
11 Customer relationship management

Section III : Merchandise management
12 Managing the merchandise planning process
13 Buying merchandise
14 Retail pricing
15 Retail communication

Section IV : Human resources and store management
16 Human resources and managing the store
17 Store layout, design, and visual merchandising
18 Customer service

Section V : Cases
Cases
Glossary
Company index
Name index
Subject index
ER  -