Social media and internet for public relations and branding /
authored and edited by 3G E-learning LLC.
- New York, NY : 3G E-learning LLC, c2018.
- vi, 229 pages : color illustrations ; 24 cm
Includes index.
1 - Understanding public relations 2 - Building strong brands 3 - The fall of advertising an the riser of PR 4 - The function of public relations in a brand strategy 5 - Building and maintaining effective media relations and an internet presence 6 - Preparing for media interviews
The purpose of this book is to explore how social media can be used for public relations and branding purposes, what should be taken into consideration when using social media for branding purposes, and to highlights the impact of social media on brand and image in comparison to traditional media. Concepts related to social media in branding are introduced and examined in the theoretical perspective. Branding and marketing are under an ongoing change because of new media channels - internet and social media. Strategies of marketing branding are emerging when communication is suitable multi-directional and more consumers oriented. This book examines the opportunities provided by social media in public relations and branding. Presenting various technological tools and different internet environments, this book is a hands-on guide for management practitioners, students, and professionals interested in the application of social media in business.
In English text.
978-1-68095-713-6
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / T47 2018
Includes index.
1 - Understanding public relations 2 - Building strong brands 3 - The fall of advertising an the riser of PR 4 - The function of public relations in a brand strategy 5 - Building and maintaining effective media relations and an internet presence 6 - Preparing for media interviews
The purpose of this book is to explore how social media can be used for public relations and branding purposes, what should be taken into consideration when using social media for branding purposes, and to highlights the impact of social media on brand and image in comparison to traditional media. Concepts related to social media in branding are introduced and examined in the theoretical perspective. Branding and marketing are under an ongoing change because of new media channels - internet and social media. Strategies of marketing branding are emerging when communication is suitable multi-directional and more consumers oriented. This book examines the opportunities provided by social media in public relations and branding. Presenting various technological tools and different internet environments, this book is a hands-on guide for management practitioners, students, and professionals interested in the application of social media in business.
In English text.
978-1-68095-713-6
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / T47 2018