Managing small business /
Carlos W. Moore [and three others].
- Philippine edition.
- New York : Cengage Learning Asia Pte. Ltd., c2012.
- 732 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Part 1 : Entrepreneurship : a world of opportunity
Chapter 1 : The entrepreneurial life
Chapter 2 : Integrity and ethics of entrepreneurship
Part 2 : Starting from scratch or joining an existing business
Chapter 3 : Starting the business
Chapter 4 : Franchising and buyouts
Chapter 5 : The family business
Part 3 : Developing the new venture business plan
Chapter 6 : Creating business plans
Chapter 7 : The marketing plan
Chapter 8 : The organization of the business
Chapter 9 : The location plan
Chapter 10 : Financial statements
Chapter 11 : Projecting financial requirements
Chapter 12 : A firm's sources of financing
Chapter 13 : The harvest plan
Part 4 : Focusing on the customer : marketing growth strategies
Chapter 14 : Customer relationships
Chapter 15 : Product and supply chain management
Chapter 16 : Pricing and credit
Chapter 17 : Promotional planning
Chapter 18 : Global marketing
Part 5 : Managing growth in the small business
Chapter 19 : Professional management and leadership
Chapter 20 : Human resource management
Chapter 21 : Operations management
Chapter 22 : Managing the firm's assets
Chapter 23 : Risk management
In English text.
9789814384957 (Reprint)
Small business--Management.
HD 62.7 / M36 2012 SHS
Includes bibliographical references and index.
Part 1 : Entrepreneurship : a world of opportunity
Chapter 1 : The entrepreneurial life
Chapter 2 : Integrity and ethics of entrepreneurship
Part 2 : Starting from scratch or joining an existing business
Chapter 3 : Starting the business
Chapter 4 : Franchising and buyouts
Chapter 5 : The family business
Part 3 : Developing the new venture business plan
Chapter 6 : Creating business plans
Chapter 7 : The marketing plan
Chapter 8 : The organization of the business
Chapter 9 : The location plan
Chapter 10 : Financial statements
Chapter 11 : Projecting financial requirements
Chapter 12 : A firm's sources of financing
Chapter 13 : The harvest plan
Part 4 : Focusing on the customer : marketing growth strategies
Chapter 14 : Customer relationships
Chapter 15 : Product and supply chain management
Chapter 16 : Pricing and credit
Chapter 17 : Promotional planning
Chapter 18 : Global marketing
Part 5 : Managing growth in the small business
Chapter 19 : Professional management and leadership
Chapter 20 : Human resource management
Chapter 21 : Operations management
Chapter 22 : Managing the firm's assets
Chapter 23 : Risk management
In English text.
9789814384957 (Reprint)
Small business--Management.
HD 62.7 / M36 2012 SHS