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2.
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Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser; contributing authors Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson. by Mothersbaugh, David L., author | Hawkins, Del I., author | Kleiser, Susan Bardi, author | Mothersbaugh, Linda L., contributing author | Watson, Carolyn (Casey) Findley, contributing author. Edition: Fourteenth edition. International student edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, c2020Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF5415.33 M68 2020 (1).
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