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Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh.

by Hawkins, Del I., author | Mothersbaugh, David L., author.

Edition: Twelfth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.33.U6 H39 2013 (1).

2.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser; contributing authors Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson.

by Mothersbaugh, David L., author | Hawkins, Del I., author | Kleiser, Susan Bardi, author | Mothersbaugh, Linda L., contributing author | Watson, Carolyn (Casey) Findley, contributing author.

Edition: Fourteenth edition. International student edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, c2020Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF5415.33 M68 2020 (1).

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