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Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., and E. Jerome McCarthy. by Cannon, Joseph P., author | Perreault, William D., Jr., author | McCarthy, E. Jerome, author. Edition: Sixteenth edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Higher Education, c2008Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 C36 2008 (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy. by Perreault, William Jr. D., author | Cannon, Joseph P., author | McCarthy, E. Jerome, author. Edition: Seventeenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English. Publisher: New York, New York : McGraw-Hill Companies, Inc., c2010Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 P47 2010 (1).
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