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1.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler.

by Zeithaml, Valerie A., author | Bitner, Mary Jo, author | Gremler, Dwayne D., author.

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw -Hill Education, c2018Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HD 9980.5 Z45 2018 (1).

2.
A preface to marketing management / J. Paul Peter, James H. Donnelly.

by Peter, J. Paul, author | Donnelly, James H., Jr., author.

Edition: Fifteenth edition, International edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, c2019Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 P48 2019 (1).

3.
ABC's of relationship selling through service / Charles M. Futrell.

by Futrell, Charles, author.

Edition: Tenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5438.25 F88 2009 (1).

4.
Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., and E. Jerome McCarthy.

by Cannon, Joseph P., author | Perreault, William D., Jr., author | McCarthy, E. Jerome, author.

Edition: Sixteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Higher Education, c2008Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 C36 2008 (1).

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

by Belch, George E., author | Belch, Michael A., author.

Edition: Tenth/Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : McGraw-Hill Education, c2015Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5823 B45 2015 (2).

6.
Marketing 10/11 : Annual editions / editor John E. Richardson.

by Richardson, John E., editor.

Edition: Thirty-Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill/Connect Learn Succeed, c2011Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 M37 2011 (1).

7.
International marketing / Philip R. Cateora...[and three others].

by Money, R. Bruce (Richard Bruce), author | Gilly, Mary C., author | Graham, John L., author.

Edition: Eighteenth edition.; International student edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, New York : McGraw-Hill Education, c2020Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 1416 I58 2020 (1). Checked out (1).

8.
Marketing management / Greg W. Marshall, Mark W. Johnson.

by Marshall, Greg W., author | Johnston, Mark W., author.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, c2019Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF5415.13 M37 2019 (1).

9.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.

by Perreault, William Jr. D., author | Cannon, Joseph P., author | McCarthy, E. Jerome, author.

Edition: Seventeenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English. Publisher: New York, New York : McGraw-Hill Companies, Inc., c2010Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.13 P47 2010 (1).

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