Hisrich, Robert D., author.
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd. - Eleventh edition. - New York, New York : McGraw-Hill Education, c2020. - xxiii, 581 pages ; 25 cm
Includes index.
Part 1 : The Entrepreneurial perspective
Chapter 1 : The entrepreneurial mind-set
Chapter 2 : Corporate entrepreneurship
Chapter 3 : Generating and exploiting the new entries
Part 2 : From idea to the opportunity
Chapter 4 : Creativity and the business idea
Chapter 5 : Identifying and analyzing domestic and international opportunities
Chapter 6 : Protecting the idea and other legal issues for the entrepreneur
Part 3 : From the opportunity to the business plan
Chapter 7 : The business plan : creating and starting the venture
Chapter 8 : The marketing plan
Chapter 9 : The organizational plan
Chapter 10 : The financial plan
Part 4 : From the business plan to funding the venture
Chapter 11 : Sources of capital
Chapter 12 : Informal risk capital, venture capital, and going public
Part 5 : From funding the venture to launching, growing, and ending the new venture
Chapter 13 : Strategies for growth and managing the implications of growth
Chapter 14 : Accessing resources for growth from external sources
Chapter 15 : Succession planning and strategies for harvesting and ending the venture
Part 6 : Cases
In English text.
9781260565621
New business enterprises.
Entrepreneurship.
Business planning.
Business enterprises--Finance.
Success in business.
Entrepreneurship.
HD 62.5 / H57 2020
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd. - Eleventh edition. - New York, New York : McGraw-Hill Education, c2020. - xxiii, 581 pages ; 25 cm
Includes index.
Part 1 : The Entrepreneurial perspective
Chapter 1 : The entrepreneurial mind-set
Chapter 2 : Corporate entrepreneurship
Chapter 3 : Generating and exploiting the new entries
Part 2 : From idea to the opportunity
Chapter 4 : Creativity and the business idea
Chapter 5 : Identifying and analyzing domestic and international opportunities
Chapter 6 : Protecting the idea and other legal issues for the entrepreneur
Part 3 : From the opportunity to the business plan
Chapter 7 : The business plan : creating and starting the venture
Chapter 8 : The marketing plan
Chapter 9 : The organizational plan
Chapter 10 : The financial plan
Part 4 : From the business plan to funding the venture
Chapter 11 : Sources of capital
Chapter 12 : Informal risk capital, venture capital, and going public
Part 5 : From funding the venture to launching, growing, and ending the new venture
Chapter 13 : Strategies for growth and managing the implications of growth
Chapter 14 : Accessing resources for growth from external sources
Chapter 15 : Succession planning and strategies for harvesting and ending the venture
Part 6 : Cases
In English text.
9781260565621
New business enterprises.
Entrepreneurship.
Business planning.
Business enterprises--Finance.
Success in business.
Entrepreneurship.
HD 62.5 / H57 2020