Singh, Sanoj author.
World of advertising / Sanoj Singh. - New Delhi, India : Random Publications, c2019. - viii, 289 pages : illustrations (black and white) ; 25 cm
Includes bibliographical references and index.
1. Advertising management 2. Digital advertising 3. Creativity in advertising 4. Global advertising and marketing 5. Product development and advertising promotion 6. Digital convergence and advertising trends 7. The Economic analysis of advertising 8. Research methodology in advertising 9. Advertising and business models
Advertising is not modern age. It undoubtedly began at the earliest time when competition caused each man to make efforts to gain prominence – a process of human nature which has gone on ever since. Competition naturally arose at the earliest time of civilization when communities were brought together and each individual followed the urge to better himself. In present context, without advertising a business cannot run successfully. Before going in depth of what advertising industry is. Let’s have a brief view of what a hotel normally provides and how it functions. A comfortable room, good food, and a helpful staff can make being away from home an enjoyable experience for both vacationing families and business travellers. Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds; However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be interest as well as of great use to students, teachers and professionals in the field.
English text.
9789352692255
Advertising.
HF 5823 / S56 2019
World of advertising / Sanoj Singh. - New Delhi, India : Random Publications, c2019. - viii, 289 pages : illustrations (black and white) ; 25 cm
Includes bibliographical references and index.
1. Advertising management 2. Digital advertising 3. Creativity in advertising 4. Global advertising and marketing 5. Product development and advertising promotion 6. Digital convergence and advertising trends 7. The Economic analysis of advertising 8. Research methodology in advertising 9. Advertising and business models
Advertising is not modern age. It undoubtedly began at the earliest time when competition caused each man to make efforts to gain prominence – a process of human nature which has gone on ever since. Competition naturally arose at the earliest time of civilization when communities were brought together and each individual followed the urge to better himself. In present context, without advertising a business cannot run successfully. Before going in depth of what advertising industry is. Let’s have a brief view of what a hotel normally provides and how it functions. A comfortable room, good food, and a helpful staff can make being away from home an enjoyable experience for both vacationing families and business travellers. Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds; However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be interest as well as of great use to students, teachers and professionals in the field.
English text.
9789352692255
Advertising.
HF 5823 / S56 2019