Balasan, Ma. Nancy T., author.
Marketing basics : a modular approach / Ma. Nancy T. Balasan. - First edition. - Manila : Rex Book Store, c2014. - x, 117 pages : illustrations ; 25 cm. - OBE Outcome-Based Education, BIZ-ACCT series .
Includes bibliographical references and index.
Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing.
The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects
In English text.
9789712368202
--Marketing.
F HF 5415 / B35 2014
Marketing basics : a modular approach / Ma. Nancy T. Balasan. - First edition. - Manila : Rex Book Store, c2014. - x, 117 pages : illustrations ; 25 cm. - OBE Outcome-Based Education, BIZ-ACCT series .
Includes bibliographical references and index.
Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product -- 6. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing.
The book is intended to be used not only by students taking Marketing as a degree but as well as those students who are in other fields of specialization or discipline. The book serves as an introduction to a higher level of Marketing subject or any related business subjects
In English text.
9789712368202
--Marketing.
F HF 5415 / B35 2014