Mariveles, Hannah P., author.

Purposive communication / Hannah P. Mariveles. - Second edition. - Quezon City : Wiseman's Books Trading, Inc., c2021. - iv, 140 pages ; 25 cm

Includes bibliographical references.

Unit 1 : Communication, Processes, Principles and Ethics
Chapter 1 : Communication : An Introduction
The Communication Process
Types of Communication
Chapter 2 : Principles of Communication
Basic Rules of Communication
Guiding Principles : Receiver vs Sender
Oral Communication
Visual Communication
Written Communication
Chapter 3 : Ethics in Communication
Ethical Considerations in Communication
Ethical Communicators know how to properly use information
Unit 2 : Communication and Globalization
Chapter 4 : Global Issues and Communication
Business and Communication
Break down borders
Reading Requirement : The Flight from Conversation by Sherry Turkle
Chapter 5 : Cultural Appropriateness and Bias-Free Language
Sex and gender orientations
Discrimination against age
Discrimination against race
Sensitivity to faith and religion
Chapter 6 : Evaluating Media Messages
Selected Reading : The Noble and Not-So-Secret Art of Service by Hannah A. Papasin
Unit 3 : Communication Strategies and Tools
Chapter 7 : Oral, Audio-Visual Aids, Web-based Presentations
The Oral Presentation
The Structure
Web-based Presentation
Chapter 8 : Multimodal Texts
Unit 4 : Writing for Different Purposes
Chapter 9 : Writing for Academic Purposes
Register Types
Writing Research Report
Selected Reading 1 : The Platform by Hannah A. Papasin
Selected Reading 2 : Scar Tissue : Love, pray, teach
Selected Reading 3 : Mayor "partially" lifts ban on alcoholic beverages
Chapter 10 : Writing for business
Writing a Project Proposal
Writing a Position Paper
Writing a Resume and Application Letter
Tips to Resume Writing
Writing Application Letters
Chapter 11 : Forms of Business Correspondence
The Letter
The Memo
The Fax
The Email


In English text.

9786214181629



F P 90 / M37 2021

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