Atienza, Kayla D., author.
An analysis of digital marketing strategies influencing concumer's purchase decisions on local fragrance perfume in selected places in Tanza, Cavite / Kayla D. Atienza. Aila Marie B. Aurin, and Harold L. Donador. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - ix, 91 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ATIENZA, KAYLA D., AURIN, AILA MARIE B., BONADOR, HAROLD L. An Analysis of Digital Marketing Strategies Influencing Consumer's Purchase Decisions on Local Fragrance Perfume in Selected Places in Tanza, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. January 2022. Adviser: Dr. Elizabeth M. Dumlao, Technical Critic: Mrs. Laarnie R. Manuel, MBA.
The research study was conducted in selected places in Tanza, Cavite. More so, this study was conduted from August 2021 to March 2022. The study aimed to analyze the influence of digital marketing on consumer's purchase decisions on local fragrance perfume brands in selected places in Tanza, Cavite. The result of the study may serve as a reference and guidelines on how digital marketing strategies that influence consumer's purchase decision on local fragrance perfume brands. Descriptive method was applied in the study to get the fact findings. The research instrument used by the proponents was online survey questionnaire through google forms. It was designed for the participants that aim to assess the digital marketing strategies influencing consumers in selected areas in Tanza, Cavite. The questionnaire design consists of three parts. The first part was Demographic Profile followed by the second part which presented the questions consisting how different type of digital marketing strategies using social media platforms affects consumer's purchase decisions. Lastly, the third part was all about how digital marketing significantly influences customers purchase decision on local fragrance perfume brands. On the other hand, the researchers utilized 50 respondents and quantitative approach was applied to analyze their responses.
In English text.
Internet marketing.
Strategic planning.
Electronic commerce.
Perfumes.
Consumer behavior.
UM HF 5414.1265 / A85 2022
An analysis of digital marketing strategies influencing concumer's purchase decisions on local fragrance perfume in selected places in Tanza, Cavite / Kayla D. Atienza. Aila Marie B. Aurin, and Harold L. Donador. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - ix, 91 leaves : illustrations ; 28 cm
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
ATIENZA, KAYLA D., AURIN, AILA MARIE B., BONADOR, HAROLD L. An Analysis of Digital Marketing Strategies Influencing Consumer's Purchase Decisions on Local Fragrance Perfume in Selected Places in Tanza, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. January 2022. Adviser: Dr. Elizabeth M. Dumlao, Technical Critic: Mrs. Laarnie R. Manuel, MBA.
The research study was conducted in selected places in Tanza, Cavite. More so, this study was conduted from August 2021 to March 2022. The study aimed to analyze the influence of digital marketing on consumer's purchase decisions on local fragrance perfume brands in selected places in Tanza, Cavite. The result of the study may serve as a reference and guidelines on how digital marketing strategies that influence consumer's purchase decision on local fragrance perfume brands. Descriptive method was applied in the study to get the fact findings. The research instrument used by the proponents was online survey questionnaire through google forms. It was designed for the participants that aim to assess the digital marketing strategies influencing consumers in selected areas in Tanza, Cavite. The questionnaire design consists of three parts. The first part was Demographic Profile followed by the second part which presented the questions consisting how different type of digital marketing strategies using social media platforms affects consumer's purchase decisions. Lastly, the third part was all about how digital marketing significantly influences customers purchase decision on local fragrance perfume brands. On the other hand, the researchers utilized 50 respondents and quantitative approach was applied to analyze their responses.
In English text.
Internet marketing.
Strategic planning.
Electronic commerce.
Perfumes.
Consumer behavior.
UM HF 5414.1265 / A85 2022