Kotler, Philip, author.
Marketing management / Philip Kotler, Kevin Lane Keller. - Fourteenth edition.Global edition. - Singapore : Pearson Education Asia Pte, Ltd., 2012. - 679 pages: illustrations ; 28 cm
Includes bibliography and index.
In English text.
9789810696733 (Reprint)
Marketing.
Marketing --Management.
Business and Management.
CIR HF 5415.13 / K68 2012
Marketing management / Philip Kotler, Kevin Lane Keller. - Fourteenth edition.Global edition. - Singapore : Pearson Education Asia Pte, Ltd., 2012. - 679 pages: illustrations ; 28 cm
Includes bibliography and index.
In English text.
9789810696733 (Reprint)
Marketing.
Marketing --Management.
Business and Management.
CIR HF 5415.13 / K68 2012