Service marketing management /
edited by Clifford Short.
- New York : Clanrye International, c2018.
- viii, 223 pages : illustrations (chiefly color) ; 27 cm.
- Edu-tech learning .
Includes bibliographical references and index.
1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview
As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.
In English text.
978-1-63240-775-9
Service industries --Marketing--Management.
Service industries.
Marketing--Management.
Industrial management.
HD9980.5 / S47 2018
Includes bibliographical references and index.
1 - Introduction to service marketing 2 - Service market environment : an integrated study 3 - Processes of service development 4 - Managing pricing and delivering of service 5 - Service guarantee and recovery : an overview
As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.
In English text.
978-1-63240-775-9
Service industries --Marketing--Management.
Service industries.
Marketing--Management.
Industrial management.
HD9980.5 / S47 2018