000 01324nam a22002657a 4500
003 OSt
005 20220201214516.0
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020 _a9786218179653
040 _bEnglish.
_cCvSU-CCAT Campus Library.
_erda.
050 _aF G 156.5
_bV59 2021
100 _aVizconde, Angelie Marie l., author.
_94414
245 _aHeritage tourism /
_cAngelie Marie L. Vizconde, Jefferson S. Marcelo, and Mark Angelo Q. Paraiso.
260 _aManila :
_bEdric Publishing House,
_cc2021.
300 _a77 pages :
_billustrations ;
_c25 cm.
504 _aIncludes bibliography.
505 _aChapter 1 : Introduction to heritage & tourism Chapter 2 : Concepts of cultural tourism Chapter 3 : Sustainability and heritage tourism Chapter 4 : The festival life cycle and tourism strategies Chapter 5 : Intangible heritage and its management Chapter 6 : Branding and marketing heritage tourism Chapter 7 : Principle for successful and sustainable cultural heritage tourism
526 _aFor BSHRM.
546 _aIn English text.
650 _aHeritage tourism.
_94415
700 _aMarcelo, Jefferson S., author.
_94416
700 _aParaiso, Mark Angelo Q., author.
_94417
942 _2lcc
_cBK
_hG 156.5 V59 2021
_kF
999 _c1457
_d1457