000 | 01087nam a22002537a 4500 | ||
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005 | 20220829225245.0 | ||
008 | 220829b ||||| |||| 00| 0 eng d | ||
020 | _a9780367250195 | ||
040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
||
041 | _aEnglish. | ||
050 |
_aHF 5415.1255 _bK67 2020 |
||
100 |
_aKostelijk, Erik, author. _96903 |
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245 |
_aBrand positioning : _bconnecting marketing strategy and communications / _cErik Kostelijk and Karel Jan Alsem. |
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260 |
_aLondon; New York, New York : _bRoutledge, _cc2020. |
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300 |
_avii, 254 pages : _billustrations ; _c25 cm |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aPart I : Foundations Part II : The creation of the brand positioning strategy Part III : The implementation of the brand positioning strategy | ||
541 | _e13012 | ||
546 | _aIn English text. | ||
650 |
_aBranding (Marketing). _91507 |
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650 |
_aStrategic planning. _9292 |
||
700 |
_aAlsem, Karen Jan, author. _96904 |
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942 |
_2lcc _cBK _hHF 5415.1255 K67 2020 _kCIR |
||
999 |
_c2022 _d2022 |