Services marketing and customer relationship management /
3G E-learning LLC.
- New York, NY : 3G E-Learning LLC, c2017
- xi, 216 pages : color illustrations ; 23 cm. +1 computer disc.
Includes bibliographical references and index.
1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In English text.
978-1-68095-435-7
Service industries--Marketing.
Customer services.
HD9980.5 / T47 2017
Includes bibliographical references and index.
1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In English text.
978-1-68095-435-7
Service industries--Marketing.
Customer services.
HD9980.5 / T47 2017