Cavite State University - CCAT Campus - Library

Your cart is empty.
Cover image

Services marketing and customer relationship management / 3G E-learning LLC.

By: 3G E-Learning LLCMaterial type: TextTextPublisher: New York, NY : 3G E-Learning LLC, c2017Description: xi, 216 pages : color illustrations ; 23 cm. +1 computer discISBN: 978-1-68095-435-7Subject(s): Service industries -- Marketing | Customer servicesLOC classification: HD9980.5 | T47 2017
Contents:
1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
Summary: Services Marketing And Customer Relationship Management (Book with DVD) Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HD9980.5 T47 2017 (Browse shelf) 1 copy Available R0012205

Includes bibliographical references and index.

1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention

Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In English text.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Powered by Koha