Arenas, Chester Dave, author.
Tourism and hospitality marketing / Chester Dave Arenas. - Manila : Edric Publishing House, c2021. - 104 pages : illustrations ; 25 cm.
Includes bibliography.
Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter 6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix
In English text.
9786218179158
Tourism--Marketing.
Hospitality industry--Marketing.
F G 155.A1 / A74t 2021
Tourism and hospitality marketing / Chester Dave Arenas. - Manila : Edric Publishing House, c2021. - 104 pages : illustrations ; 25 cm.
Includes bibliography.
Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter 6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix
In English text.
9786218179158
Tourism--Marketing.
Hospitality industry--Marketing.
F G 155.A1 / A74t 2021