Cavite State University - CCAT Campus - Library catalog › Details for: Tourism and hospitality marketing /

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Tourism and hospitality marketing / Chester Dave Arenas.

By: Arenas, Chester Dave, author Material type: Text

TextPublisher: Manila : Edric Publishing House, c2021Description: 104 pages : illustrations ; 25 cmISBN: 9786218179158Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingLOC classification: F G 155.A1 | A74t 2021

Contents:

Chapter 1 : An overview of marketing in the hospitality industry Chapter 2 : Marketing environment and SWOT analysis Chapter 3 : The marketing strategy & the role of marketing in hospitality industry Chapter 4 : The marketing management process Chapter 5 : Product mix Chapter 6 : Price mix Chapter 7 : Place mix Chapter 8 : Promotions mix

List(s) this item appears in: Newly Acquired Books (Purchased) November 24, 2021

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74t 2021 (Browse shelf)	c.1	Available	R0012682
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74t 2021 (Browse shelf)	c.2	Available	R0012683
Book	Cavite State University - CCAT Campus	Book	F	F G 155.A1 A74t 2021 (Browse shelf)	c.3	Available	R0012684

Includes bibliography.

Chapter 1 : An overview of marketing in the hospitality industry
Chapter 2 : Marketing environment and SWOT analysis
Chapter 3 : The marketing strategy & the role of marketing in hospitality industry
Chapter 4 : The marketing management process
Chapter 5 : Product mix
Chapter 6 : Price mix
Chapter 7 : Place mix
Chapter 8 : Promotions mix

For BSHRM.

In English text.

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