Marketing /
Greg Elliott [and five others].
- Fourth edition.
- Milton, Qld. : John Wiley & Sons, c2018.
- xv, 597 pages : color illustrations ; 28 cm
Includes bibliographical references.
Chapter 1 - Introduction to marketing
Chapter 2 - The marketing environment and market analysis
Chapter 3 - Market research
Chapter 4 - Consumer behavior
Chapter 5 - Business buying behaviour
Chapter 6 - Markets : segmentation, targeting and positioning
Chapter 7 - Product
Chapter 8 - Price
Chapter 9 - Promotion
Chapter 10 - Distribution (place)
Chapter 11 - Services marketing
Chapter 12 - Digital marketing
Chapter 13 - International marketing
Chapter 14 - Social marketing and not-for-profit marketing
Chapter 15 - Marketing planning, implementation and evaluation
Chapter 16 - Data and analysis
Appendix - Marketing plan
In English text.
978-0-7303-6324-8
Marketing.
HF5415 / M37 2018
Includes bibliographical references.
Chapter 1 - Introduction to marketing
Chapter 2 - The marketing environment and market analysis
Chapter 3 - Market research
Chapter 4 - Consumer behavior
Chapter 5 - Business buying behaviour
Chapter 6 - Markets : segmentation, targeting and positioning
Chapter 7 - Product
Chapter 8 - Price
Chapter 9 - Promotion
Chapter 10 - Distribution (place)
Chapter 11 - Services marketing
Chapter 12 - Digital marketing
Chapter 13 - International marketing
Chapter 14 - Social marketing and not-for-profit marketing
Chapter 15 - Marketing planning, implementation and evaluation
Chapter 16 - Data and analysis
Appendix - Marketing plan
In English text.
978-0-7303-6324-8
Marketing.
HF5415 / M37 2018