Cavite State University - CCAT Campus - Library

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Marketing / Greg Elliott [and five others].

Contributor(s): Thiele, Sharyn Rundle-, author | Waller, David, author | Smith, Sandra, author | Eades, Liz, author | Bentrott, Ingo, authorMaterial type: TextTextPublisher: Milton, Qld. : John Wiley & Sons, c2018Edition: Fourth editionDescription: xv, 597 pages : color illustrations ; 28 cmISBN: 978-0-7303-6324-8Subject(s): MarketingLOC classification: HF5415 | M37 2018
Contents:
Chapter 1 - Introduction to marketing Chapter 2 - The marketing environment and market analysis Chapter 3 - Market research Chapter 4 - Consumer behavior Chapter 5 - Business buying behaviour Chapter 6 - Markets : segmentation, targeting and positioning Chapter 7 - Product Chapter 8 - Price Chapter 9 - Promotion Chapter 10 - Distribution (place) Chapter 11 - Services marketing Chapter 12 - Digital marketing Chapter 13 - International marketing Chapter 14 - Social marketing and not-for-profit marketing Chapter 15 - Marketing planning, implementation and evaluation Chapter 16 - Data and analysis Appendix - Marketing plan
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HF5415 M37 2018 (Browse shelf) 1 copy Available R0012210

Includes bibliographical references.

Chapter 1 - Introduction to marketing
Chapter 2 - The marketing environment and market analysis
Chapter 3 - Market research
Chapter 4 - Consumer behavior
Chapter 5 - Business buying behaviour
Chapter 6 - Markets : segmentation, targeting and positioning
Chapter 7 - Product
Chapter 8 - Price
Chapter 9 - Promotion
Chapter 10 - Distribution (place)
Chapter 11 - Services marketing
Chapter 12 - Digital marketing
Chapter 13 - International marketing
Chapter 14 - Social marketing and not-for-profit marketing
Chapter 15 - Marketing planning, implementation and evaluation
Chapter 16 - Data and analysis
Appendix - Marketing plan

In English text.

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