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Masterson, Rosalind, author.

Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton. - Fifth edition. - London : SAGE Publications Ltd., c2021. - xviii, 539 pages : color illustrations ; 26 cm

Includes bibliographical references and index.

Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index


In English text.

9781526494573 (paperback)


Marketing.

HF 5415 / M37 2021

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