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Marketing : an introduction / Rosalind Masterson, Nichola Phillips, and David Pickton.

By: Masterson, Rosalind, author Contributor(s): Phillips, Nichola, author | Pickton, David, author Material type: Text

TextLanguage: English. Publisher: London : SAGE Publications Ltd., c2021Edition: Fifth editionDescription: xviii, 539 pages : color illustrations ; 26 cmISBN: 9781526494573 (paperback)Subject(s): MarketingLOC classification: HF 5415 | M37 2021

Contents:

Part 1 : This is marketing Part 2 : Making sense of markets Part 3 : The marketing mix Part 4 : Managing marketing Glossary Index

List(s) this item appears in: Newly Acquired Books (Purchased) March 08, 2023

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415 M37 2021 (Browse shelf)	1	Available		R0013151

Includes bibliographical references and index.

Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index

13151

In English text.

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