Contemporary Global Marketing /
3G E- Learning LLC.
- USA : 3G E- Learning ; c2017.
- ix, 256 pages : color illustrations ; 23 cm. +1 compact disc.
Includes index.
1. Introduction of global marketing. 2. The global marketing environment. 3. Entering global markets. 4. Branding and pricing strategies. 5. Global distribution and promotion strategies. 6. Organization for global marketing and strategy. 7. International economic institutions and agreements.
Globalization is the increasing interdependence of national economies — connecting primarily customers, producers, suppliers and governments in diverse markets. Global marketing is marketing on a global scale taking commercial advantage of worldwide operational variances, correspondences and prospects to facilitate global objectives. It is a eld of studyin general business management to deliver valued products, solutions and services to customers locally, nationally, internationally and worldwide. Global marketing therefore re ects the trend of rms selling and distributing products and services worldwide. It is associated with governments reducing trade and investment barriers, firms manufacturing in multiplecountries and foreign rms increasingly competing in domestic markets.
In English text.
978-1-68095-453-1
--Marketing.
HF1416 / T47 2017
Includes index.
1. Introduction of global marketing. 2. The global marketing environment. 3. Entering global markets. 4. Branding and pricing strategies. 5. Global distribution and promotion strategies. 6. Organization for global marketing and strategy. 7. International economic institutions and agreements.
Globalization is the increasing interdependence of national economies — connecting primarily customers, producers, suppliers and governments in diverse markets. Global marketing is marketing on a global scale taking commercial advantage of worldwide operational variances, correspondences and prospects to facilitate global objectives. It is a eld of studyin general business management to deliver valued products, solutions and services to customers locally, nationally, internationally and worldwide. Global marketing therefore re ects the trend of rms selling and distributing products and services worldwide. It is associated with governments reducing trade and investment barriers, firms manufacturing in multiplecountries and foreign rms increasingly competing in domestic markets.
In English text.
978-1-68095-453-1
--Marketing.
HF1416 / T47 2017