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Contemporary Global Marketing / 3G E- Learning LLC.

By: 3G E-Learning LLCContributor(s): 3G E- LearningMaterial type: TextTextPublisher: USA : 3G E- Learning ; c2017Description: ix, 256 pages : color illustrations ; 23 cm. +1 compact discISBN: 978-1-68095-453-1Subject(s): -- MarketingLOC classification: HF1416 | T47 2017
Contents:
1. Introduction of global marketing. 2. The global marketing environment. 3. Entering global markets. 4. Branding and pricing strategies. 5. Global distribution and promotion strategies. 6. Organization for global marketing and strategy. 7. International economic institutions and agreements.
Summary: Globalization is the increasing interdependence of national economies — connecting primarily customers, producers, suppliers and governments in diverse markets. Global marketing is marketing on a global scale taking commercial advantage of worldwide operational variances, correspondences and prospects to facilitate global objectives. It is a eld of studyin general business management to deliver valued products, solutions and services to customers locally, nationally, internationally and worldwide. Global marketing therefore re ects the trend of rms selling and distributing products and services worldwide. It is associated with governments reducing trade and investment barriers, firms manufacturing in multiplecountries and foreign rms increasingly competing in domestic markets.
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HF1416 T47 2017 (Browse shelf) 1 copy Available R0012197

Includes index.

1. Introduction of global marketing. 2. The global marketing environment. 3. Entering global markets. 4. Branding and pricing strategies. 5. Global distribution and promotion strategies. 6. Organization for global marketing and strategy. 7. International economic institutions and agreements.

Globalization is the increasing interdependence of national economies — connecting primarily customers, producers, suppliers and governments in diverse markets. Global marketing is marketing on a global scale taking commercial advantage of worldwide operational variances, correspondences and prospects to facilitate global objectives. It is a eld of studyin general business management to deliver valued products, solutions and services to customers locally, nationally, internationally and worldwide. Global marketing therefore re ects the trend of rms selling and distributing products and services worldwide. It is associated with governments reducing trade and investment barriers, firms manufacturing in multiplecountries and foreign rms increasingly competing in domestic markets.

In English text.

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