Product management / edited by Mario McClure.
- New York : Larsen & Keller, c2017.
- vi, 281 pages : illustrations ; 28 cm
Includes index.
Ch. 1 Introduction to product management. Ch. 2 Key Concepts of product management. Ch. 3 Planning in product management. Ch. 4 New product development and strategies. Ch. 5 Product life cycle management. Ch. 6 Packaging labelling. Ch. 7 Marketing: an overview. Ch. 8 Research and development: a crucial aspect. Index.
This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product’s lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.
English text.
9781635493825
Product management.
Marketing--Management.
HF 5415.15 / P76 2017
Includes index.
Ch. 1 Introduction to product management. Ch. 2 Key Concepts of product management. Ch. 3 Planning in product management. Ch. 4 New product development and strategies. Ch. 5 Product life cycle management. Ch. 6 Packaging labelling. Ch. 7 Marketing: an overview. Ch. 8 Research and development: a crucial aspect. Index.
This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product’s lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.
English text.
9781635493825
Product management.
Marketing--Management.
HF 5415.15 / P76 2017