Cavite State University - CCAT Campus - Library catalog › Details for: Product management / edited by Mario McClure.

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Product management / edited by Mario McClure.

Contributor(s): McClure, Mario editor Material type: Text

TextPublisher: New York : Larsen & Keller, c2017Description: vi, 281 pages : illustrations ; 28 cmISBN: 9781635493825Subject(s): Product management | Marketing -- ManagementLOC classification: HF 5415.15 | P76 2017

Contents:

Ch. 1 Introduction to product management. Ch. 2 Key Concepts of product management. Ch. 3 Planning in product management. Ch. 4 New product development and strategies. Ch. 5 Product life cycle management. Ch. 6 Packaging labelling. Ch. 7 Marketing: an overview. Ch. 8 Research and development: a crucial aspect. Index.

Summary: This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product’s lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.15 P76 2017 (Browse shelf)	1	Available		R0011697

Includes index.

This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product’s lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.

English text.

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