| 000 -LEADER |
|---|
| fixed length control field |
01997nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220203024637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719811244 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
CIR HF 5415.13 |
| Item number |
P75 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., author. |
| 9 (RLIN) |
4461 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing management / |
| Statement of responsibility, etc. |
William M. Pride and O.C. Ferrell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore; Philippines : |
| Name of publisher, distributor, etc. |
Cengage; C & E Publishing, Inc., |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 386 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I : Strategic marketing and its environment<br/>Chapter 1 : The marketing environment, social responsibility, and ethics<br/>Part II : Targeting and customer behavior<br/>Chapter 2 : Target markets : segmentation and evaluation<br/>Chapter 3 : Consumer buying behavior<br/>Chapter 4 : Business markets and buying behavior<br/>Part III : Salesmanship and product management<br/>Chapter 5 : Personal selling<br/>Chapter 6 : Product, branding, and packaging concepts<br/>Chapter 7 : Developing and managing goods and services<br/>Part IV : Marketing channels and marketing communication<br/>Chapter 8 : Marketing channels and supply chain management<br/>Chapter 9 : Integrated marketing communications<br/>Chapter 10 : Advertising and public relations<br/>Part V : Marketing research and digital marketing<br/>Chapter 11 : Marketing research and information systems<br/>Chapter 12 : Digital marketing and social networking<br/>Part VI : Retail management and pricing decisions<br/>Chapter 13 : Retailing, direct marketing, and wholesaling<br/>Chapter 14 : pricing concepts and management<br/>Part VII : Marketing management<br/>Chapter 15 : Planning, implementing, and evaluating marketing strategies |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
943 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O.C., author. |
| 9 (RLIN) |
4462 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
HF 5415.13 P75 2019 |
| Call number prefix |
CIR |
