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Marketing management / (Record no. 1490)

000 -LEADER
fixed length control field 00956nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220203203758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220203b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814839792 (reprint)
040 ## - CATALOGING SOURCE
Language of cataloging English.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.13
Item number I23 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn, author.
9 (RLIN) 4477
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Dawn Iacobucci.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 324 pages :
Other physical details illustrations ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Marketing strategy<br/>Part 2 : Product positioning<br/>Part 3 : Positioning via price, place and promotion<br/>Part 4 : Positioning : assessment through the customer lens<br/>Part 5 : Capstone
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Management.
9 (RLIN) 1384
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Classification part HF 5415.13 I23 2019
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 10/18/2021 Purchased GCS 698.00 7 6 CIR HF 5415.13 I23 2019 R0012629 11/20/2023 11/05/2023 1 copy 02/03/2022 Book

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