| 000 -LEADER |
|---|
| fixed length control field |
01383nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220830210653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220830b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659820 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
W57 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, author. |
| 9 (RLIN) |
5726 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc. |
Jochen Wirtz, Christopher Lovelock / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey : |
| Name of publisher, distributor, etc. |
World Scientific Publishing Co. Inc., |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 665 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I : Understanding service products, markets, and customers<br/>Part II : Applying the 4 PS of marketing to services<br/>Part III : Managing the customer interface<br/>Part IV : Developing customer relationships<br/>Part V : Striving for service excellence<br/>Part VI : Case studies |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Accession number |
13027 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Management. |
| 9 (RLIN) |
1384 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professions |
| Form subdivision |
Marketing. |
| 9 (RLIN) |
5727 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| Form subdivision |
Marketing. |
| 9 (RLIN) |
3192 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| Form subdivision |
Marketing. |
| 9 (RLIN) |
6954 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher, author. |
| 9 (RLIN) |
5728 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
HF 5415.13 W57 2022 |
| Call number prefix |
CIR |
| Edition |
Ninth edition. |
