Cavite State University - CCAT Campus - Library catalog › Details for: Services marketing : people, technology, strategy /

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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock /

By: Wirtz, Jochen, author Contributor(s): Lovelock, Christopher, author Material type: Text

TextLanguage: English. Publisher: New Jersey : World Scientific Publishing Co. Inc., c2022Edition: Ninth editionDescription: xvii, 665 pages : color illustrations ; 28 cmISBN: 9781944659820 (paperback)Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingLOC classification: HF 5415.13 | W57 2022

Contents:

Part I : Understanding service products, markets, and customers Part II : Applying the 4 PS of marketing to services Part III : Managing the customer interface Part IV : Developing customer relationships Part V : Striving for service excellence Part VI : Case studies

List(s) this item appears in: Newly Acquired Books (Purchased) May 26, 2022

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.13 W57 2022 (Browse shelf)	1	Available		R0013027

Includes bibliographical references and index.

Part I : Understanding service products, markets, and customers
Part II : Applying the 4 PS of marketing to services
Part III : Managing the customer interface
Part IV : Developing customer relationships
Part V : Striving for service excellence
Part VI : Case studies

13027

In English text.

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