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Marketing communications / John Egan.

By: Egan, John, author Material type: Text

TextPublisher: London : SAGE Publications Ltd., c2020Edition: Third editionDescription: xiv, 398 pages : illustrations ; 25 cmISBN: 9781526446893Subject(s): Communication in marketing | Marketing | AdvertisingLOC classification: HF 5415.123 | E33 2020

Contents:

Part 1 : Essentials of Marketing Communications Chapter 1 : Marketing Communications : Past and Present Chapter 2 : Marketing Communications Theory Chapter 3 : Buying Behavior Chapter 4 : Brand Communications Part 2 : Managing Campaigns, Media Planning and Research Chapter 5 : Marketing Communications Strategy and Planning Chapter 6 : Understanding Marketing Research Chapter 7 : Campaign Tactics and Management Chapter 8 : Campaign Media and Media Planning Part 3 : Marketing Communications Mix and Omni-Channels Chapter 9 : Advertising Chapter 10 : The Internet and the Growth of Digital Marketing Chapter 11 : Social Media Chapter 12 : Sales Promotion Chapter 13 : Public Relations and Corporate Communications Chapter 14 : Sponsorship and Product Placement Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Chapter 16 : Employer/Employee Branding and Internal Communications Chapter 17 : Marketing Channels and Business-to-Business Communications Part 4 : Industry and Ethics in a Global Context Chapter 18 : Global marketing Communications Chapter 19 : Ethical Marketing and the Regulatory Environment Chapter 20 : The Communications Industry

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415.123 E33 2020 (Browse shelf)	1 copy	Available		R0012775

Includes index.

Part 1 : Essentials of Marketing Communications
Chapter 1 : Marketing Communications : Past and Present
Chapter 2 : Marketing Communications Theory
Chapter 3 : Buying Behavior
Chapter 4 : Brand Communications
Part 2 : Managing Campaigns, Media Planning and Research
Chapter 5 : Marketing Communications Strategy and Planning
Chapter 6 : Understanding Marketing Research
Chapter 7 : Campaign Tactics and Management
Chapter 8 : Campaign Media and Media Planning
Part 3 : Marketing Communications Mix and Omni-Channels
Chapter 9 : Advertising
Chapter 10 : The Internet and the Growth of Digital Marketing
Chapter 11 : Social Media
Chapter 12 : Sales Promotion
Chapter 13 : Public Relations and Corporate Communications
Chapter 14 : Sponsorship and Product Placement
Chapter 15 : Personal Selling, Point of Sale, Supportive Communications and Direct Marketing
Chapter 16 : Employer/Employee Branding and Internal Communications
Chapter 17 : Marketing Channels and Business-to-Business Communications
Part 4 : Industry and Ethics in a Global Context
Chapter 18 : Global marketing Communications
Chapter 19 : Ethical Marketing and the Regulatory Environment
Chapter 20 : The Communications Industry

In English text.

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