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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

by Belch, George E., author | Belch, Michael A., author.

Edition: Tenth/Global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : McGraw-Hill Education, c2015Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5823 B45 2015 (2).

2.
Marketing communications management : analysis, planning, implementation / Paul Copley.

by Copley, Paul, author.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2014Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.123 C67 2014 (1).

3.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.

by Clow, Kenneth, author | Baack, Donald, author.

Edition: Global edition, Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Pearson Education Asia Pte Ltd. c2011Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.123 C56 2012 (2).

4.
Marketing communications / John Egan.

by Egan, John, author.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Publications Ltd., c2020Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HF 5415.123 E33 2020 (1).

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