Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].
Material type: TextLanguage: English. Publisher: London ; New York : Routledge, Taylor & Francis Group, c2020Edition: Second editionDescription: xxvii, 336 pages : illustrations ; 24 cmISBN: 9780367236021Subject(s): Internet marketing | Internet advertising | Electronic commerce | Social mediaLOC classification: HF 5415.1265 | D54 2020Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book | Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.1265 D54 2020 (Browse shelf) | 1 | Available | R0013016 |
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CIR HF 5415.1255 C43 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success / | CIR HF 5415.1255 K67 2020 Brand positioning : connecting marketing strategy and communications / | CIR HF 5415.1265 D54 2007 Digital marketing for dummies / | CIR HF 5415.1265 D54 2020 Digital and social media marketing : a results-driven approach / | CIR HF 5415.1265 S77 2012 E-marketing / | CIR HF 5415.1265 S77 2012 E-marketing / | CIR HF 5438.4 J64 2016 Sales force management : leadership, innovation, technology / |
Includes bibliographical references and index.
Introduction -- A visual introduction to digital and social media marketing -- Understanding digital and social media marketing concepts -- Identifying business needs -- Building your digital marketing strategy -- Understanding your buyer persona -- Digital and social media marketing strategy -- Operational planning -- Campaign planning and project management -- Developing an effective digital presence -- Search engine optimization : strategy implementation -- Social media -- Content marketing -- Paid advertising -- search, social and affiliate -- Mobile marketing -- Measuring brand awareness, campaign evaluation and web analytics -- Future users, content and marketing
This is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world
13016
In English text.
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