A comparative study : the preferences of the selected students of CvSU CCAT in using shopping applications / Mary Jessie Ann Mancilla, Reu Ibis, and John Vincent Talcatac.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2022Description: xi, 101 leaves : illustrations ; 28 cmSubject(s): Teleshopping | Electronic commerce | Consumer behaviorLOC classification: UM HF 5548.32 | M36 2022Summary: IRIS, REU A., MANCILLA, MARY JESSIE ANN., TALACTAC JOHN VINCENT D., A COMPARATIVE STUDY: THE PREFERENCE OF THE SELECTED STUDENTS OF CvSU-CCAT IN USING SHOPPING APPLICATION. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades campus, Rosario, Cavite. December 2021. adviser: Arman M. Ambas, MBA. Technical Critic: john Leo-vy P. Villa
Nowadays, people most likely prefer shopping online than going to mall to do shopping because a lot of people feel uncomfortable and time consuming for a crowded market. That's why online shopping is in demand. This study determined the perceived preference of the selected students of CvSU-CCAT in using shopping applications (Lazada and Shoppe0. The descriptive quantitative approach was used in this study to obtain the information concerning the status of the phenomena. This study found out that in terms of products, most of the Lazada respondents prefer a wide range of selection of products while Shopee respondents prefer a good review to strengthen the trust of the customers in purchasing a product. The challenges encountered by both Lazada and Shopee respondents in terms of price is that most of them encountered a high cost to apply or claim the free shipping vouchers. The researchers recommend both shopping application to have a minimum cost in claiming free shipping voucher that is applicable to their sellers based on their product offered.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5548.32 M36 2022 (Browse shelf) | 1 | Available | T0005384 |
Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
Includes bibliographical references and appendices.
IRIS, REU A., MANCILLA, MARY JESSIE ANN., TALACTAC JOHN VINCENT D., A COMPARATIVE STUDY: THE PREFERENCE OF THE SELECTED STUDENTS OF CvSU-CCAT IN USING SHOPPING APPLICATION. Thesis. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades campus, Rosario, Cavite. December 2021. adviser: Arman M. Ambas, MBA. Technical Critic: john Leo-vy P. Villa
Nowadays, people most likely prefer shopping online than going to mall to do shopping because a lot of people feel uncomfortable and time consuming for a crowded market. That's why online shopping is in demand. This study determined the perceived preference of the selected students of CvSU-CCAT in using shopping applications (Lazada and Shoppe0. The descriptive quantitative approach was used in this study to obtain the information concerning the status of the phenomena. This study found out that in terms of products, most of the Lazada respondents prefer a wide range of selection of products while Shopee respondents prefer a good review to strengthen the trust of the customers in purchasing a product. The challenges encountered by both Lazada and Shopee respondents in terms of price is that most of them encountered a high cost to apply or claim the free shipping vouchers. The researchers recommend both shopping application to have a minimum cost in claiming free shipping voucher that is applicable to their sellers based on their product offered.
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