Pilita's Restaurant / Kevin G. Dela Cruz, Abbygale M. Didal, and Abigail C. Torres.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2014Description: xv, 111 leaves : illustrations ; 28 cmSubject(s): Marketing -- Planning | Marketing -- Planning -- Pilita Restaurant -- Cavite, Philippines | Restaurant managementLOC classification: UM HF 5415 | D45 2014Summary: Didal, Abbygale M., Torres, Abigail C. and Dela Cruz, Kevin G. Marketing Plan of Pilita's Restaurant. Undergraduate Marketing Feasibility, Bachelor of Science in Business Management. Cavite State University-Rosario, Rosario, Cavite. April 2014. Adviser: Ms Juvie Abad.
The study was conducted from October 2013 to February 2014 at Pilita's Restaurant Home Of fresh seafoods located at Antero Soriano Highway,Tanza,Cavite. This restaurant has been well received, and the marketing is now critical to its continued success and future profitability because of consumer preferences about taste, price, convenience and technology that are considered factors to its success. The basic market needs of this restaurant are to offer good and high quality of food offerings and innovative restaurant appearance as well as restaurant equipment.
The objectives of the study focused on marketing and financial aspects. Marketing objective of this study were :( 1.) promote new products and services to attract more customers; (2.) more exposure of product and services offered; 3. Store innovation; (4.) keep close relationship to the old customers to keep them coming back. Financial Objectives of this study were: (1.) gain more profits and (2.) increase the number of customers. Identified problems of this restaurant were the following: (1.) competitors are rapidly rising, (2.) inconvenient location of the store (3.) poor promotional strategy, (4.) unattractive store design (5.) shortage of seafoods supplies and (6) lastly, the poorly groomed workers.
The researchers used the descriptive method of research that answers the following questions such as what,when ,where,who , why and how. the researchers used those techniques to clearly explain the market situation of Pilita's Restaurant nowadays.
The researchers gave the Usage Attitude Image (UAI) survey questionnaire to all the respondents who were available and willing to answer the questionnaires. All the data collected from the survey questionnaire were carefully tabulated and analyzed.
The respondents of the survey had equal percentage of males and females. Based on the study, there were three major things caused some problems in increasing the sales of Pilita's Restaurant. Out of 400 respondents, the following answered that the restaurants they go to were: 19% Antonino's Restaurant., 21% Calle Real while 15% Pilita's Restaurant. The reasons why do not in restaurant were out of 400 respondents, 25 % answered no budget (walang budget), 15% said that they only avail of Fastfood Restaurant while 5% answered they only cooked food in the house (lutong bahay). Lastly, out of 400% respondents, 25% said that Calle Real first restaurant that come in their mind was Calle Real, 19% said Antonino's Restaurant while 11% said Pilita's Restaurant.
As an answer to the problems marketing objectives are needed to have effective strategies suitable to troubleshoot the predicament which the restaurant is experiencing. Hence, the researchers conducted this study.
| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Thesis/Manuscripts/Dissertations
|
Cavite State University - CCAT Campus | Thesis/Manuscript/Dissertation | TH | UM HF 5415 D45 2014 (Browse shelf) | 1 | Available | T0001079 |
An Undergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2014.
Includes bibliographical references and appendices.
Didal, Abbygale M., Torres, Abigail C. and Dela Cruz, Kevin G. Marketing Plan of Pilita's Restaurant. Undergraduate Marketing Feasibility, Bachelor of Science in Business Management. Cavite State University-Rosario, Rosario, Cavite. April 2014. Adviser: Ms Juvie Abad.
The study was conducted from October 2013 to February 2014 at Pilita's Restaurant Home Of fresh seafoods located at Antero Soriano Highway,Tanza,Cavite. This restaurant has been well received, and the marketing is now critical to its continued success and future profitability because of consumer preferences about taste, price, convenience and technology that are considered factors to its success. The basic market needs of this restaurant are to offer good and high quality of food offerings and innovative restaurant appearance as well as restaurant equipment.
The objectives of the study focused on marketing and financial aspects. Marketing objective of this study were :( 1.) promote new products and services to attract more customers; (2.) more exposure of product and services offered; 3. Store innovation; (4.) keep close relationship to the old customers to keep them coming back. Financial Objectives of this study were: (1.) gain more profits and (2.) increase the number of customers. Identified problems of this restaurant were the following: (1.) competitors are rapidly rising, (2.) inconvenient location of the store (3.) poor promotional strategy, (4.) unattractive store design (5.) shortage of seafoods supplies and (6) lastly, the poorly groomed workers.
The researchers used the descriptive method of research that answers the following questions such as what,when ,where,who , why and how. the researchers used those techniques to clearly explain the market situation of Pilita's Restaurant nowadays.
The researchers gave the Usage Attitude Image (UAI) survey questionnaire to all the respondents who were available and willing to answer the questionnaires. All the data collected from the survey questionnaire were carefully tabulated and analyzed.
The respondents of the survey had equal percentage of males and females. Based on the study, there were three major things caused some problems in increasing the sales of Pilita's Restaurant. Out of 400 respondents, the following answered that the restaurants they go to were: 19% Antonino's Restaurant., 21% Calle Real while 15% Pilita's Restaurant. The reasons why do not in restaurant were out of 400 respondents, 25 % answered no budget (walang budget), 15% said that they only avail of Fastfood Restaurant while 5% answered they only cooked food in the house (lutong bahay). Lastly, out of 400% respondents, 25% said that Calle Real first restaurant that come in their mind was Calle Real, 19% said Antonino's Restaurant while 11% said Pilita's Restaurant.
As an answer to the problems marketing objectives are needed to have effective strategies suitable to troubleshoot the predicament which the restaurant is experiencing. Hence, the researchers conducted this study.
There are no comments on this title.