Marketing strategies of Tarapumwesto Tapa Haws in Noveleta, Cavite : a case study / Medlyn C. Arbonida, Cheza M. Guiang, and Ma. Conception C. Reynante.
Material type:
TextPublisher: Rosario, Cavite : Cavite State University-CCAT Campus, 2016Description: xii, 64 leaves : illustrations ; 28 cmSubject(s): Restaurant management | Restaurants -- Marketing -- Management | Tarapumwesti Tapa Haws -- Noveleta, CaviteLOC classification: UM HF 5415.13 | Ar73 2016Summary: ARBONIDA, MEDLYN C., GUIANG, CHEZA M.,and REYNANTE, MA. CONCEPTION C., Marketing Strategies of Tarapumwesto Tapa Haws in Noveleta, Cavite: A Case Study. Bachelor of Science in Business Management Major in Marketing. Cavite State University Rosario Campus, Rosario, Cavite. April 2016. Adviser: Prof. Elizabeth A. Ventura.
The general objective of the study was to determine the marketing strategies of Tarapumwesto Tapa Haws located in Noveleta. Specifically, the study aimed to: identify the effective promotional tools that affect the business growth; recommend solution to the problem encountered by the firm; and document the actual experiences gained during the 320 hours of daily routine observation.
Primary data were obtained through observation of the participants to the owner to the owner of Tarapumwesto Tapa Haws in Noveleta, Cavite and from all staff of the firm. The secondary data were acquired through the company profile, and other company documents and records provided by the firm and also through the use of reading materials available in the library and related studies on internet.
The researchers got their basis of the study through data gathering and analysis, observation from the actual business operation and personal interviews from the staff and owners of Tarapumwesto Tapa Haws. The SWOT analysis and the four functions of management were also used in the study.
Tarapumwesto Tapa Haws used social media especially Facebook to promote their business. The Internet was the great equalizer in that it gave small businesses marketing opportunities at par with their larger competitors. Not just only through social media they became popular and trendy but also through word of mouth.
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Thesis/Manuscripts/Dissertations
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Cavite State University-Learning Resource Center | Thesis/Manuscript/Dissertation | TH | UM HF 5415.13 Ar73 2016 (Browse shelf) | 1 | Available | T0002886 |
A Case Study (BSBM)--Cavite State University-CCAT Campus, 2016.
Includes bibliographical references and appendices.
ARBONIDA, MEDLYN C., GUIANG, CHEZA M.,and REYNANTE, MA. CONCEPTION C., Marketing Strategies of Tarapumwesto Tapa Haws in Noveleta, Cavite: A Case Study. Bachelor of Science in Business Management Major in Marketing. Cavite State University Rosario Campus, Rosario, Cavite. April 2016. Adviser: Prof. Elizabeth A. Ventura.
The general objective of the study was to determine the marketing strategies of Tarapumwesto Tapa Haws located in Noveleta. Specifically, the study aimed to: identify the effective promotional tools that affect the business growth; recommend solution to the problem encountered by the firm; and document the actual experiences gained during the 320 hours of daily routine observation.
Primary data were obtained through observation of the participants to the owner to the owner of Tarapumwesto Tapa Haws in Noveleta, Cavite and from all staff of the firm. The secondary data were acquired through the company profile, and other company documents and records provided by the firm and also through the use of reading materials available in the library and related studies on internet.
The researchers got their basis of the study through data gathering and analysis, observation from the actual business operation and personal interviews from the staff and owners of Tarapumwesto Tapa Haws. The SWOT analysis and the four functions of management were also used in the study.
Tarapumwesto Tapa Haws used social media especially Facebook to promote their business. The Internet was the great equalizer in that it gave small businesses marketing opportunities at par with their larger competitors. Not just only through social media they became popular and trendy but also through word of mouth.
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