Brand management / edited by John Dixon.
Material type:
TextPublisher: New York : Larson & Keller Education, c2018Description: vi, 249 pages : illustrations (some color) ; 27 cmISBN: 9781635497953Subject(s): Brand name products -- Management | Brand name products | Marketing -- ManagementDDC classification: 658.827 LOC classification: CIR HF 5415.15 | B73 2018| Item type | Current location | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.15 B73 2018 (Browse shelf) | 1 | Available | R0011695 |
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| CIR HF 5415.13 P75 2019 Essentials of marketing management / | CIR HF 5415.13 W57 2016 Services marketing : people, technology, strategy / | CIR HF 5415.13 W57 2022 Services marketing : people, technology, strategy / | CIR HF 5415.15 B73 2018 Brand management / | CIR HF 5415.32 S95 2022 Consumer behaviour / | CIR HF 5415.33.U6 H39 2013 Consumer behavior : building marketing strategy / | CIR HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications / |
Includes index.
Ch.1 An introduction to brand and brand management Ch. 2 Various types of branding Ch. 3 Brand management: processes, strategies and its effects Ch. 4 Brand marketing and advertising Ch. 5 Essential aspects of branding. Index.
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
In English text.
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