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E-marketing / Judy Strauss and Raymond Frost.

By: Strauss, Judy, authorContributor(s): Frost, Raymond, authorMaterial type: TextTextPublisher: Singapore : Pearson Education South Asia Pte Ltd., c2012Edition: Sixth editionDescription: xxi, 426 pages : Illustrations ; 26 cmISBN: 9789810696085 (Reprint)Subject(s): Internet marketing | Electronic commerce | Internet marketing | On-line marketing | MarketingDDC classification: 658.8 LOC classification: CIR HF 5415.1265 | S77 2012
Contents:
E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management
Summary: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HF 5415.1265 S77 2012 (Browse shelf) c.1 Available R0010732
Book Book Cavite State University-Learning Resource Center
Book GCS CIR HF 5415.1265 S77 2012 (Browse shelf) c.2 In transit from Cavite State University-Learning Resource Center to Cavite State University - CCAT Campus since 03/11/2024 R0010733

Reprint.

Includes bibliographical references (403-407) and index.

E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

In English text.

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