Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
- Hershey, PA : IGI Global, c2021.
- xxii, 309 pages : illustrations.
To access the E-Book : https://link.gale.com/apps/menu?u=cvsuccat (Log-in/Register is required).
This book is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. Covers gamification, typography, and consumer-generated media.
In English text.
Branding (Marketing).
Internet marketing.
EBOP HF 5415.1265 / I56 2021
To access the E-Book : https://link.gale.com/apps/menu?u=cvsuccat (Log-in/Register is required).
This book is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. Covers gamification, typography, and consumer-generated media.
In English text.
Branding (Marketing).
Internet marketing.
EBOP HF 5415.1265 / I56 2021