Cruz, Zenaida Lansangan, author.
Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz. - Manila : Rex Book Store, Inc., c2020. - vi, 214 pages : illustrations ; 26 cm. - (HRM-Tourism series) .
Outcomes-Based Education.
Includes bibliographical references and index.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
In English text.
9786210403848
Special events--Philippines--Planning.
Special events--Philippines--Management.
GT 3406 / C78 2020
Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz. - Manila : Rex Book Store, Inc., c2020. - vi, 214 pages : illustrations ; 26 cm. - (HRM-Tourism series) .
Outcomes-Based Education.
Includes bibliographical references and index.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
In English text.
9786210403848
Special events--Philippines--Planning.
Special events--Philippines--Management.
GT 3406 / C78 2020