Pride, William M., author.
Marketing / William M. Pride, O. C. Ferrell. - 2020 edition. - Boston, Massachusetts : Cengage Learning, Inc., c2020. - xxvii, 692 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Part 1 : Marketing Strategy and Customer Relationships
Part 2 : Environmental Forces and Social and Ethical Responsibilities
Part 3 : Marketing Research and Target Market Analysis
Part 4 : Buying Behavior, Global Marketing, and Digital Marketing
Part 5 : Product Decisions
Part 6 : Distribution Decisions
Part 7 : Promotion Decisions
Part 8 : Pricing Decision
In English text.
9780357033791
Marketing.
HF 5415 / P75 2020
Marketing / William M. Pride, O. C. Ferrell. - 2020 edition. - Boston, Massachusetts : Cengage Learning, Inc., c2020. - xxvii, 692 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Part 1 : Marketing Strategy and Customer Relationships
Part 2 : Environmental Forces and Social and Ethical Responsibilities
Part 3 : Marketing Research and Target Market Analysis
Part 4 : Buying Behavior, Global Marketing, and Digital Marketing
Part 5 : Product Decisions
Part 6 : Distribution Decisions
Part 7 : Promotion Decisions
Part 8 : Pricing Decision
In English text.
9780357033791
Marketing.
HF 5415 / P75 2020