Cavite State University - CCAT Campus - Library catalog

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Marketing / William M. Pride, O. C. Ferrell.

By: Pride, William M., author Contributor(s): Ferrell, O.C., author Material type: Text

TextPublisher: Boston, Massachusetts : Cengage Learning, Inc., c2020Edition: 2020 editionDescription: xxvii, 692 pages : color illustrations ; 28 cmISBN: 9780357033791Subject(s): MarketingLOC classification: HF 5415 | P75 2020

Contents:

Part 1 : Marketing Strategy and Customer Relationships Part 2 : Environmental Forces and Social and Ethical Responsibilities Part 3 : Marketing Research and Target Market Analysis Part 4 : Buying Behavior, Global Marketing, and Digital Marketing Part 5 : Product Decisions Part 6 : Distribution Decisions Part 7 : Promotion Decisions Part 8 : Pricing Decision

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	GCS	CIR HF 5415 P75 2020 (Browse shelf)	1 copy	Available		R0012778

Includes bibliographical references and index.

Part 1 : Marketing Strategy and Customer Relationships
Part 2 : Environmental Forces and Social and Ethical Responsibilities
Part 3 : Marketing Research and Target Market Analysis
Part 4 : Buying Behavior, Global Marketing, and Digital Marketing
Part 5 : Product Decisions
Part 6 : Distribution Decisions
Part 7 : Promotion Decisions
Part 8 : Pricing Decision

In English text.

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