| 000 -LEADER |
|---|
| fixed length control field |
01232nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220429011804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220429b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357033791 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| Description conventions |
rda. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
P75 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., author. |
| 9 (RLIN) |
4461 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
William M. Pride, O. C. Ferrell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2020 edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Cengage Learning, Inc., |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 692 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 : Marketing Strategy and Customer Relationships <br/>Part 2 : Environmental Forces and Social and Ethical Responsibilities<br/>Part 3 : Marketing Research and Target Market Analysis<br/>Part 4 : Buying Behavior, Global Marketing, and Digital Marketing<br/>Part 5 : Product Decisions<br/>Part 6 : Distribution Decisions<br/>Part 7 : Promotion Decisions<br/>Part 8 : Pricing Decision |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
128 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O.C., author. |
| 9 (RLIN) |
4462 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
HF 5415 P75 2020 |
| Call number prefix |
CIR |
