| 000 -LEADER |
|---|
| fixed length control field |
01944nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220510235825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220510b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719654308 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CvSU-CCAT Campus Library. |
| Language of cataloging |
English. |
| Transcribing agency |
CvSU-CCAT Campus Library. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
F HF 5415 |
| Item number |
S47 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Serrano, Prof. Angelita Ong Camilar, author. |
| 9 (RLIN) |
5042 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Prof. Angelita Ong Camilar-Serrano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Intramuros, Manila : |
| Name of publisher, distributor, etc. |
Unlimited Books Library Services & Publishing Inc., |
| Date of publication, distribution, etc. |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 394 pages ; |
| Dimensions |
26 cm |
| 501 ## - WITH NOTE |
|---|
| With note |
Kto12 BEC ABM Strand. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 : Marketing Principles and Strategies<br/>Lesson 1 : Marketing and Its Traditional Approaches<br/>Lesson 2 : Goals of Marketing<br/>Lesson 3 : Contemporary Approaches to Marketing<br/>Chapter 2 : Customer Relationship : Customer Service<br/>Lesson 1 : Relationship Marketing<br/>Lesson 2 : Customer Value<br/>Lesson 3 : Customer Relationship Development Strategies<br/>Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise<br/>Chapter 3 : Market Opportunity Analysis and Consumer Analysis<br/>Lesson 1 : Strategic Marketing vs. Tactical Marketing<br/>Lesson 2 : The Marketing Environment<br/>Lesson 3 : Marketing Research<br/>Lesson 4 : Consumer and Business Analysis<br/>Lesson 5 : Marketing Segmentation, Targeting and Positioning<br/>Chapter 4 : The Marketing Mix<br/>Lesson 1 : Product<br/>Lesson 2 : Pricing<br/>Lesson 3 : Distribution<br/>Lesson 4 : Promotion<br/>Chapter 5 : Managing the Marketing Effort<br/>Lesson 1 : Market Analysis and Planning<br/>Lesson 2 : Marketing Implementation and Control<br/>Chapter 6 : Workshop and Presentation of Marketing Plan<br/>Lesson 1 : Writing and Presenting a Marketing Plan |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
128 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Classification part |
HF 5415 S47 2021 |
| Call number prefix |
F |
