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Principles of marketing / Prof. Angelita Ong Camilar-Serrano.

By: Serrano, Prof. Angelita Ong Camilar, author Material type: Text

TextPublisher: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021Description: x, 394 pages ; 26 cmISBN: 9789719654308Subject(s): MarketingLOC classification: F HF 5415 | S47 2021

Contents:

Chapter 1 : Marketing Principles and Strategies Lesson 1 : Marketing and Its Traditional Approaches Lesson 2 : Goals of Marketing Lesson 3 : Contemporary Approaches to Marketing Chapter 2 : Customer Relationship : Customer Service Lesson 1 : Relationship Marketing Lesson 2 : Customer Value Lesson 3 : Customer Relationship Development Strategies Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise Chapter 3 : Market Opportunity Analysis and Consumer Analysis Lesson 1 : Strategic Marketing vs. Tactical Marketing Lesson 2 : The Marketing Environment Lesson 3 : Marketing Research Lesson 4 : Consumer and Business Analysis Lesson 5 : Marketing Segmentation, Targeting and Positioning Chapter 4 : The Marketing Mix Lesson 1 : Product Lesson 2 : Pricing Lesson 3 : Distribution Lesson 4 : Promotion Chapter 5 : Managing the Marketing Effort Lesson 1 : Market Analysis and Planning Lesson 2 : Marketing Implementation and Control Chapter 6 : Workshop and Presentation of Marketing Plan Lesson 1 : Writing and Presenting a Marketing Plan

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Item type	Current location	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415 S47 2021 (Browse shelf)	c.1	Available		R0012814
Book	Cavite State University - CCAT Campus	Book	F	F HF 5415 S47 2021 (Browse shelf)	c.2	Available		R0012815

Kto12 BEC ABM Strand.

Includes bibliographical references.

Chapter 1 : Marketing Principles and Strategies
Lesson 1 : Marketing and Its Traditional Approaches
Lesson 2 : Goals of Marketing
Lesson 3 : Contemporary Approaches to Marketing
Chapter 2 : Customer Relationship : Customer Service
Lesson 1 : Relationship Marketing
Lesson 2 : Customer Value
Lesson 3 : Customer Relationship Development Strategies
Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise
Chapter 3 : Market Opportunity Analysis and Consumer Analysis
Lesson 1 : Strategic Marketing vs. Tactical Marketing
Lesson 2 : The Marketing Environment
Lesson 3 : Marketing Research
Lesson 4 : Consumer and Business Analysis
Lesson 5 : Marketing Segmentation, Targeting and Positioning
Chapter 4 : The Marketing Mix
Lesson 1 : Product
Lesson 2 : Pricing
Lesson 3 : Distribution
Lesson 4 : Promotion
Chapter 5 : Managing the Marketing Effort
Lesson 1 : Market Analysis and Planning
Lesson 2 : Marketing Implementation and Control
Chapter 6 : Workshop and Presentation of Marketing Plan
Lesson 1 : Writing and Presenting a Marketing Plan

In English text.

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